growth and global reach  
     
 
arrow GLOBAL REACH
  In 2007 we expanded our geographical footprint by entering the following new markets:
     
    — Brazil
— Japan
— Latvia
— New Zealand
     
    We have been operating in the following countries since before 2007:
     
    — Australia
— Austria
— Belgium
— Canada
— China
— Czech Republic
— Denmark
— Finland
— France
— Germany
— Hungary
— Ireland
— Italy
— Luxembourg
— Netherlands
— Norway
— Poland
— Portugal
— Slovak Republic
— South Africa
— Spain
— Sweden
— Switzerland
— Taiwan
— UK
— US
 
arrow A BRIEF HISTORY OF TOMTOM
     
  1991 Palmtop founded by Harold Goddijn, Peter-Frans Pauwels and Pieter Geelen.
     
  1994 Corinne Vigreux joined the Company to sell Palmtop applications in Europe.
     
  1996 First navigation software for PDAs, EnRoute and RouteFinder launched.
     
  2001 Palmtop renamed TomTom. Harold Goddijn joins TomTom as CEO. Number of employees 30.
     
  2002 First GPS-linked car navigation product for PDAs, TomTom NAVIGATOR shipped. €8 million revenue.
     
  2003 NavCore Software Architecture developed, on which all TomTom products are still based. Number of employees 90.
     
  2004 First portable navigation device shipped, the TomTom GO. 248,000 PND units sold.
     
  2005 TomTom listed on Euronext Amsterdam. €720 million revenue.
     
  2006 TomTom WORK and TomTom Mobility Solutions launched. Number of employees 818.
     
  2007 TomTom makes offer for Tele Atlas. TomTom HD Traffic and TomTom Map Share launched. 9.6 million PND units sold.
     
     
     
 
 
arrow TOMTOM'S MODEL FOR INNOVATION AND GROWTH
   
  Over the years, TomTom has consistently delivered impressive organic growth. We achieve this by being an innovative company with a strong brand, clear customer focus, and high quality products and services. Alongside this organic growth, we believe in enhancing our strengths through strategic acquisitions and value-adding partnerships that will improve the quality of navigation we can offer our customers.

To stay ahead of rising consumer expectations and continue our growth path, we are continuously improving the navigation experience of our customers. The introduction of TomTom HD Traffic™ and TomTom Map Share™ are two examples of breakthrough technologies that we introduced last year that provide such improvements. Other technology introductions will follow that will further grow TomTom from a device-driven company into a broader device, content and service driven company. The rapid improvements in the content and services we provide for our customers will differentiate us from our competitors and enable our customers to reach their travel destinations faster, more safely and feeling better informed about real-time travel conditions along their route. Community generated content is key in the further improvement of the quality of our location and navigation services. The introduction of these services and their availability across a wider range of connected navigation solutions will secure our continued growth.
   
   
  people images
  people images
   
  TomTom’s strong employer brand, supported by a smart recruitment strategy, enabled us to maintain an impressive organic growth rate of some 70 new employees per month throughout 2007.